4 | Sophie Hill: Move Over Kids. These Balloons Aren’t Just for Birthday Parties!

Learn how Sophie Hill, owner of JoyPop, started her Des Moines based studio specializing in custom balloon installations, garlands and arches. Custom balloon designs bring a unique and unforgettable touch to all of life’s celebrations. Sophie started JoyPop to create and be inspired by celebrations, and, as she says, balloons are all about having fun! 

SHOW NOTES

Balloons are not just for kids. Sophistication and beauty oozes from Sophie Hill, owner of JoyPop, as she creates magical and stunning event features through her balloon designs.

Sophie found her passion for balloons after living in L.A. and having a floral design business. Balloons are very popular on the west coast, so Sophie decided to add them to her list of design services when she transitioned her business from L.A. to Des Moines. Soon after starting, the balloon business took off and Sophie has never looked back. Today her studio is thriving and she is here to share with us how she got started and what life looks like as a custom balloon designer and installer.

DISCUSSED IN THIS EPISODE

• How unfulfilling jobs led Sophie to start floral design
  
  
• Balloon design popularity on the west coast
  
  
• How balloon designs thrived during the pandemic
  
  
• The surprising business of corporate balloon arrangements
  
  
• How the Kardashians helped her solidify balloon arrangements as more than just a passing trend
  
  
• Starting a business doesn’t have to involve a new idea. Sometimes it means taking an old idea/product and making it noteworthy.
  
  
• How Sophie learned balloon design with no experience or knowledge of it
  
  
• How Sophie assembles her balloon installations
  
  
• The formula for pricing her balloon designs to keep her work profitable
  
  
• How Sophie works in her business full-time while also being a new mom
  
  

RESOURCES AND LINKS

Website: JoyPop
Instagram: JoyPop
Facebook: JoyPop

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Love this episode? Hear more from Sophie in our bonus content episode over in our Patreon membership. In this bonus episode we are diving into Instagram Reels and how Kortney has found success through her content. Become a Patreon member and have instant access to all our bonus episodes AND receive new episodes each month from our guests. Don’t miss it!