1 | Kortney Carey: A Print-on-demand Love Story

Learn how Kortney Carey of Bakery Tee Co. took a very specific niche and built a profitable baking lifestyle clothing line all without having any inventory at her house. Kortney fell in love with the print-on-demand business model and has grown her cookie and baking t-shirt business to generate full-time income. She uses her sarcasm and cookie experience to create Instagram reels that often go viral and grow her customer base.

SHOW NOTES

The print-on-demand business is alive and well! Kortney Carey from Bakery Tee Co. joins us to discuss finding your niche in print-on-demand. 

Kortney owns and runs Bakery Tee Co, a baking lifestyle clothing line. Although she has only owned Bakery Tee Co since March 2020, she has been an entrepreneur (hair stylist and boutique owner) for her entire adult life and is super passionate about small business owners.

Kortney has created a community of raving fans on Instagram who literally cannot wait to purchase new designs or order from a new collection of baking t-shirts. Having previously owned her own cookie business, Kortney relates to all the things bakers hear from their clients and her IG reels are on point and relatable.

DISCUSSED IN THIS EPISODE

• How Kortney got started in entrepreneurship and all the things she has done before Bakery Tee Co
  
  
• How she came up with the idea to focus on shirts specifically for the baking and cookier community
  
  
• The importance of not being afraid to try new things and be open to learning
  
  
• How Kortney uses her dry and sarcastic sense of humor in her branding and also likes to incorporate pop culture into the mix. 
  
  
• Coming up with new designs based on what your target market says
  
  
• Why Kortney loves the print on demand business model
  
  
• Reaching your audience with Instagram Reels
  
  
• Keeping focused on your own business rather than the competition
  
  
• Working from home with small kids
  
  

RESOURCES AND LINKS

Instagram: Bakery Tee Co
Website: Bakery Tee Co
Cookie Society - the Bakery Tee Co Facebook community
Cookie Con - cookie art convention and show

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Love this episode? Hear more from Kortney in our bonus content episode over in our Patreon membership. In this bonus episode we are diving into Instagram Reels and how Kortney has found success through her content. Become a Patreon member and have instant access to all our bonus episodes AND receive new episodes each month from our guests. Don’t miss it!